For arts and LGBTQ+ nonprofits, creativity is at the heart of everything you do. You inspire, uplift, and create space for expression, belonging, and transformation. Yet, securing the funding to fuel this vital work can feel like an uphill battle—especially as government support becomes increasingly unpredictable.
According to a recent Urban Institute study, two-thirds of nonprofits received at least one government grant or contract in 2023, with many depending on these funds for 25% or more of their budgets. But with shifting policies and funding priorities, this reliance poses risks—especially for smaller organizations.
The good news? Your nonprofit already has the passion, resilience, and community support to weather uncertainty. By taking proactive steps to diversify funding, you can build a strong financial foundation that ensures your work continues to thrive. Here’s how:
1. Strengthen Individual Giving: Turn Supporters into Champions
Government grants may come and go, but individual donors are the heartbeat of nonprofit sustainability. In 2023, 67% of all charitable giving came from individuals (Giving USA). That’s a powerful reminder: people invest in the causes they believe in—and your work matters.
How to Build a Strong Individual Giving Program:
✅ Tell Stories That Inspire Action. Share compelling impact stories featuring the artists, LGBTQ+ youth, or seniors you serve. Highlight how donor support is changing lives. Every email, newsletter, and social media post is an opportunity to remind donors that they are the reason your mission moves forward.
✅ Give Your Donors the Spotlight. People give to people. Feature donor testimonials in your e-newsletters, social media, and events. Let your most passionate supporters share why they give and invite others to join them.
✅ Make Monthly Giving the Norm. Small, consistent gifts add up. Encourage supporters to become sustainers—whether it’s $10, $25, or $50 per month. Create a donor recognition program with exclusive updates, behind-the-scenes access, or small perks to deepen engagement.
2. Expand Corporate Partnerships: Build Win-Win Relationships
Businesses are increasingly seeking meaningful ways to give back—and your nonprofit offers the perfect opportunity. Arts and LGBTQ+ causes resonate with forward-thinking companies that value diversity, creativity, and social impact. But securing corporate support starts with the right approach.
How to Build Strong Corporate Relationships:
✅ Start with Your Board. Identify local companies that align with your mission and ask your board members if they have connections. A warm introduction can be far more effective than a cold email.
✅ Align Your Ask with Their Goals. Every company has different motivations for giving—some prioritize brand visibility, others value employee engagement, and some seek genuine community impact. Research their priorities and tailor your sponsorship proposal accordingly.
✅ Offer Meaningful Recognition. Whether it’s logo placement at an event, social media shoutouts, or exclusive employee volunteer opportunities, create sponsorship packages that provide real value.
✅ Think Beyond Big Corporations. Local businesses, creative agencies, LGBTQ+-owned businesses, and even tech startups may be willing to invest in partnerships, especially when they see a natural alignment with their brand values.
3. Seek Out Private Foundations and Donor-Advised Funds: Relationships Matter
While government funding ebbs and flows, private foundations and donor-advised funds (DAFs) remain consistent sources of philanthropic support. The key? Building genuine relationships, not just submitting applications.
How to Secure Foundation Support:
✅ Identify 5-10 Foundations That Align with Your Work. Look for community foundations, LGBTQ+ philanthropic networks, and arts-focused funders. Share the list with your board to uncover potential connections.
✅ Make it Personal. Many foundations provide contact information for program officers—reach out and request a conversation before submitting a proposal. Understanding a funder’s priorities can make all the difference in crafting a compelling application.
✅ Go Beyond the Grant. Funders are more likely to renew support when they feel invested in your success. Keep them engaged with updates, invite them to events, and demonstrate impact beyond just reporting requirements.
4. Host Engaging Fundraising Events: Make Giving an Experience
Fundraising events don’t have to be extravagant galas. Instead, focus on creating meaningful experiences that connect donors to your mission in a personal and emotional way.
How to Make Your Fundraising Events Stand Out:
✅ Keep It Small, Meaningful, and Mission-Driven. Consider a drag show fundraiser, an intimate artist showcase, or a storytelling night featuring LGBTQ+ elders. Events with heart leave a lasting impression.
✅ Partner with Local Businesses & Venues. A new wine bar? A cozy gallery space? A boutique LGBTQ+-owned business? Collaborate to create an event that benefits both your organization and your partner.
✅ Empower Your Supporters to Fundraise for You. Create a DIY Fundraising Toolkit so that donors can host their own micro-fundraisers—birthday fundraisers, house concerts, or even virtual challenges.
✅ Tell a Powerful Story. Whether it’s a 3-minute speech from a beneficiary, a video testimonial, or a heartfelt thank-you from a leader, make sure every event has a compelling narrative that connects guests to your mission.
Building a Future That’s Stronger Than Funding Cuts
Yes, government funding may be uncertain—but your organization’s impact is not. The power of the arts and LGBTQ+ advocacy is undeniable. The communities you serve need you, and there are passionate supporters, businesses, and funders ready to stand beside you.
By diversifying your revenue streams using the 4 fundraising tips you can strengthen relationships, and inspire people to invest in your mission. You can build a future where your nonprofit doesn’t just survive funding shifts—it thrives despite them.
Now is the time to take action, build resilience, and secure the future of your work. Your mission is worth it.
If I can support you,let’s talk. You can sign up for more fundraising tips here.
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